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Shopify services

Your Shopify store, built around your brand and systems

From custom theme design to setup and migration, from custom apps to SEO, from marketplace, ERP and shipping integrations to post-launch support, one team runs everything you do on Shopify.

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Overview

We shape Shopify around your brand and your business

Shopify is one of the most widely used e-commerce platforms in the world, and it takes care of hosting, security, payments infrastructure and platform updates itself. Opening a store is easy; building one that reflects the brand, loads fast, gets found in search and talks to the company's other systems takes expertise.

We work on Shopify in two layers. On the visible layer we build a theme designed for your brand, product and collection structures, SEO and conversion improvements. On the invisible layer we connect marketplaces, ERP, accounting, carriers and e-invoicing, and build custom apps for your store where off-the-shelf apps fall short.

As the team behind Shopiwell, our Shopify Partner agency, and NetKasam, where our marketplace integrations run, we combine Shopify's global strength with the realities of selling in Türkiye.

Key capabilities

  • Brand-specific Shopify theme
  • Customising your current theme
  • Store setup and configuration
  • Migration from another platform
  • 301 redirect plan
  • Custom Shopify app
  • Technical SEO and structured data
  • Speed and Core Web Vitals improvements
  • Marketplace integration
  • ERP and accounting integration
  • Carrier integration
  • E-invoice and e-archive
  • Multilingual, multi-currency selling
  • B2B pricing and wholesale setups
  • Support and maintenance

SEO and GEO

Be found on Google and in AI answers

We deliver sites that are not just good-looking but discoverable. Classic search engine optimisation (SEO) and GEO (Generative Engine Optimization), which aims to get you cited by ChatGPT, Gemini, Perplexity and Google's AI Overviews, are built into the architecture from day one.

Why GEO matters now

A growing share of searchers get their answer from AI without clicking a link. Sites that are named and cited in those answers gain awareness and trust even without the click. GEO aims to have your content appear accurately and up to date in those answers; it builds on classic SEO rather than replacing it.

  • Technical SEO

    • Crawlable, clean URLs and canonical tags
    • Sitemaps, robots and hreflang for multilingual sites
    • 404, redirect and duplicate-content checks

  • Content and keywords

    • Page and blog plan based on search intent
    • One main keyword, clear title and description per page
    • Internal links that point to service pages

  • GEO: AI search

    • Quotable content that answers in the first sentence
    • llms.txt to summarise the site for AI
    • Consistent brand, address and contact data everywhere

  • Structured data

    • Organization, Service, FAQPage, HowTo, BreadcrumbList
    • Product, article and local business schemas
    • Search Console validation for rich results

  • Speed and Core Web Vitals

    • Static generation, very little JavaScript per page
    • WebP images, correctly sized and lazy-loaded
    • Lighthouse mobile performance target of 95+

  • Measurement and reporting

    • Search Console and Google Analytics 4 setup
    • Tracking of form, search and click events
    • Monthly impressions, clicks and rankings report

What we do on this very site

Everything we recommend, we use on our own site first. These are measured, live features of this site.

  • 97–100Lighthouse performance (mobile)
  • 100Accessibility and best practices
  • 12Structured data types (JSON-LD)
  • llms.txtSite summary for AI
  • TR · ENMultilingual with hreflang
  • 19Free tools that attract search traffic

Our Shopify services

From design to integration, everything you do on Shopify with one team

We design the storefront for your brand, connect the marketplace, ERP, shipping and e-invoice systems behind it, and keep growing the store after launch.

The journey of a Shopify order

  1. 1Custom theme
  2. 2Cart and checkout
  3. 3Shopify order
  4. 4ERP and stock
  5. 5E-invoice
  6. 6Shipping
  7. 7Delivery and tracking

Custom theme design

We design and build a Shopify theme for your brand that is fast on mobile and built to sell.

In this service

  • Brand-specific home, collection and product pages
  • Mobile-first design
  • Sections you can manage in the theme editor
  • Customisation of your current theme
  • Campaign and landing page templates
  • Code built for accessibility and speed

Setup and migration

We set up a new store from scratch or move your existing store to Shopify with its data and rankings.

In this service

  • Store settings, tax and shipping zones
  • Product, variant and image migration
  • Customer and order history migration
  • 301 redirects from old URLs
  • Domain and email connections
  • Payment provider setup

Custom app development

We build Shopify apps for your store when off-the-shelf apps can't handle your business rules.

In this service

  • Custom pricing and discount rules
  • Product configuration and personalisation
  • B2B and wholesale order flows
  • Custom admin screens
  • Shopify API and webhook integrations
  • One lightweight app instead of many

SEO and performance

We do technical and content work so your store gets found in search engines and AI answers, and loads fast.

In this service

  • Technical SEO audit
  • Structured data for products and collections
  • Title, description and URL structure
  • Blog and content plan
  • Image and code optimisation
  • Core Web Vitals improvements

Marketplace integration

We list your Shopify products on marketplaces and sync stock, prices and orders from one place.

In this service

  • Trendyol, Hepsiburada, n11 and Amazon
  • Product and category mapping
  • Stock and price sync
  • Marketplace orders in one panel
  • Channel-specific pricing rules
  • Integration experience from NetKasam

ERP and accounting integration

We connect Shopify to your ERP and accounting system both ways, so stock, prices, orders and invoices no longer move by hand.

In this service

  • Stock and prices coming from the ERP
  • Orders sent to the ERP automatically
  • Customer and account matching
  • E-invoice and e-archive creation
  • Returns and cancellations synced
  • Error and transfer logs

Carrier integration

Orders are sent to the carrier automatically, and labels and tracking numbers flow back into Shopify.

In this service

  • Automatic shipment creation with carriers
  • Barcode and label printing
  • Tracking numbers written to orders
  • Shipping notifications to customers
  • Shipping rates by volume and region
  • Cash on delivery and return flows

Conversion and analytics

We measure the steps from visitor to order and make the improvements that grow sales.

In this service

  • Analytics and conversion tracking setup
  • Ad pixels and server-side events
  • Cart and checkout improvements
  • Product page testing
  • Sales reports by channel

Support and maintenance

After launch we keep your store running smoothly, up to date and growing.

In this service

  • Technical support and fixes
  • Theme and app updates
  • Campaign and season preparation
  • New sections and pages
  • Monthly improvement plan
  • Team training

Where Shopify stores most often get stuck

  1. 01

    A store that looks like everyone else's

    A store built from stock themes and apps doesn't reflect the brand, and every new app slows the site down a little more.

  2. 02

    Local requirements

    Off-the-shelf apps fall short or clash with each other for local payments, carriers, e-invoicing and marketplace connections in Türkiye.

  3. 03

    Disconnected systems

    Stock, prices and orders are moved by hand between Shopify, the ERP and marketplaces, so overselling and wrong prices are inevitable.

What we do on Shopify

We handle the storefront and the systems behind it together.

  • Custom theme design

    A Shopify theme designed for your brand, fast on mobile and built for conversion; or customisation of your current theme.

  • Setup and migration

    A new store from scratch, or migration from another platform including products, customers, orders and URL redirects.

  • Custom app development

    Shopify apps built for your store when off-the-shelf apps can't handle your business rules.

  • SEO and performance

    Technical SEO, structured data, content structure, speed improvements and readiness for AI search.

  • Marketplace, ERP and shipping integration

    Trendyol, Hepsiburada, n11 and Amazon; ERP and accounting; carriers and e-invoice connections.

  • Support and maintenance

    Post-launch technical support, theme and app updates, campaign preparation and continuous improvement.

Use cases

Who we work with

  • 01

    Brands new to Shopify

    Teams that want to open a well-structured Shopify store designed for their brand from day one.

  • 02

    Brands moving from another platform

    Stores that want to move to Shopify without losing products, customers or search rankings.

  • 03

    Brands selling abroad

    Exporters selling on Shopify in several languages, currencies and markets.

  • 04

    Multichannel sellers

    Sellers who want their Shopify store to run with marketplaces, the ERP and the warehouse in one stock and order flow.

Step by step

How a Shopify project runs

  1. 1

    Discovery and structure

    We map your product structure, sales channels, markets and integration needs, and decide on the store structure and app list.

  2. 2

    Design

    We design the home, collection, product, cart and content pages for your brand, mobile first.

  3. 3

    Development and integration

    We build the theme and set up marketplace, ERP, shipping, payment and e-invoice connections, plus a custom app if needed.

  4. 4

    Data migration and testing

    We migrate product, customer and order data, set up redirects and test the order flow end to end.

  5. 5

    Launch and growth

    We launch the store and continue with SEO, speed and conversion improvements, support and maintenance.

Scope

What a Shopify project includes

  • Store structure and settings
  • Custom theme design and development
  • Product, customer and order migration
  • 301 redirects
  • Payment and shipping setup
  • Marketplace, ERP and e-invoice integrations
  • Technical SEO and speed improvements
  • A custom Shopify app if needed
  • Team training
  • Post-launch support

Technology

Technologies we use on Shopify

  • Liquid
  • Online Store 2.0 themes
  • Shopify Admin API (GraphQL)
  • Storefront API
  • Webhooks
  • Shopify CLI
  • JavaScript
  • TypeScript
  • Node.js
  • React
  • Next.js
  • Structured data (JSON-LD)

We choose technology based on the project's needs, its scale and your existing systems.

Shopiwell

From our own product

We also offer our Shopify services under Shopiwell, our Shopify Partner agency. Design, development and integration come from the same team.

Visit the site

Our guides on this topic

All guides
E-Commerce · 13 min read How to Set Up a Shopify Store: A Step-by-Step Guide, Including Selling from Turkey

How to set up a Shopify store? What Shopify is, how payments, e-invoicing and shipping work from Turkey, and theme, product and domain setup, step by step.

Frequently asked questions

Why Shopify instead of a packaged e-commerce platform?

Shopify takes care of hosting, security and platform updates and is well prepared for international and multichannel selling. We add a design built for your brand and the integrations your market needs on top. If needs such as dealer pricing or deep ERP logic go beyond Shopify's patterns, we recommend custom e-commerce software instead.

Stock theme or custom theme?

For stores that want to start fast and can tell their story with a simple structure, a well-chosen stock theme with customisation can be enough. If brand differentiation, special product and collection structures or speed matter, a custom theme is the better choice. We do both and assess your situation with you before deciding.

Do you integrate marketplaces and ERP with off-the-shelf apps?

It depends. If a suitable, reliable app exists, we set it up. If your business rules go beyond what apps offer, we build an integration for your store on Shopify's APIs. On the marketplace side we draw on the integration experience we built and run in NetKasam.

Can e-invoices be issued for Shopify orders?

Yes. We connect Shopify to your pre-accounting or ERP system so e-invoices and e-archive invoices are created automatically from orders; NetKasam is one of the options for this connection.

Can local payment providers in Türkiye be used with Shopify?

Yes. As Shopify's own payment service is not offered in Türkiye, Shopify connections of payment providers operating in Türkiye are used. At the start of the project we decide together on the best setup for the countries you sell to and the payment methods you need.

Can you migrate my existing store to Shopify?

Yes. We migrate products, variants, images, customers and order history, and set up 301 redirects from old URLs to new ones to protect your search rankings as far as possible.

How is the price determined?

Custom software has no fixed price list. In the first meeting we listen to your needs, define the scope together (screens, user roles, integrations, platforms) and prepare a written proposal based on that scope.

What happens after launch?

Once the software is live we stay on for maintenance, bug fixes, updates and new requirements. We agree on the support scope together at the start of the project.

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Let's talk about your project

Tell us briefly about the software you have in mind; we'll listen and prepare a tailored roadmap and proposal.

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